Gill Hook Fishing
Brand Identity
UI Design
Motion Design
Concept Development
This project explores the design of an original symbol by combining two assigned characters—in my case, the letter G and the number 8—into a unified and visually compelling form. With an open-ended brief focused purely on form, the challenge was to create a symbol that functions as one cohesive mark. Once complete, the symbol is paired with a fictitious company name that reflects the visual language of the mark and aligns with the norms of a chosen industry, forming the foundation of a conceptual brand identity.
Class
Professors
GRA 321 Technology For Design I
Alfred C. Sanft
Brandon Lin
Meryl Pritchett
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