Mike and Ike Package Redesign
Package DesignThis project reimagines the packaging for Mike and Ike with a focus on modernizing the brand while honoring its playful, nostalgic identity. The redesign explores bold typography, vibrant color palettes, and simplified visual systems to enhance shelf presence and appeal to both new and returning audiences. Balancing fun and freshness, the new look aims to unify the brand across flavors and formats, making it more versatile, recognizable, and relevant in today’s competitive candy market.
Class
Professors
GRA 361 Visual Communication III
Lisa Peña
Katie Ireland
McCall Barger
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